Framed Digital Typography

Throughout our cultural existences we are surrounded by type. Whatever its purpose- whether advertising, in prose, newsprint or art- its indelible image is part of our mind’s collection of cultural stains. Framed digital typography uses the practice of turning type into original artwork, through the use of colour and font style. Often mixing type with photography and other imagery, the art brings cultural semiotics directly into contact with the imagined.

Leah Flores uses a font style that resembles that of the natural hand. The captions look like messages scrawled on a notepad and the use of landscape photography in the background gives each of her framed digital typography its own story. In Let’s Run Away- To The Sea, Flores has the word’s ‘let’s run away’ written over the top of the photograph of a beach view looking out towards the horizon of the ocean.